Social Media

woman-sitting-at-a-computer-using-Trello.jpg

Using Trello for Social Media Management

Effectively managing social media accounts isn’t easy, and organization is key. Whether you manage multiple channels for a variety of clients, or you’re just trying to make your cat Insta-famous, planning and keeping track of all your content is vital to a solid social media strategy. 

There are countless tools out there to help with social media content management, and it can feel overwhelming or intimidating when searching for the right one. We’ve tried a ton of platforms, and it really comes down to what works best for you and your team. 

For us, it’s Trello

This platform offers a simple, visual way to organize and plan your content for social media. Trello’s boards, lists, and cards can be set up in countless ways based on your preferences and needs. Really, the possibilities are endless, but we’re here to share some of the ways we use this platform specifically for social media management.

Let’s start with the Trello basics.

A screenshot of a trello board showing the various elements

It’s pretty simple, actually. Trello boards are made up of lists and cards

You can set up different board for specific clients, content types, or functions. These boards are where you organize your tasks/projects and collaborate with your team to get the job done. 

Lists on boards can be used to create a workflow in which cards are moved (yep, you can click and drag cards!) across lists from start to finish, or just act as a place to keep track of ideas and information. There’s no limit to the number of lists you can have on a board, and they can be arranged any way you want. 

Screenshots of various Trello card elements

Cards are used to represent tasks and ideas. A card can be something that needs to get done, like a Facebook post, or something that needs to be referenced, like brand colors or fonts. Cards can be customized to hold a wide variety of useful information. By clicking on it, a card is. opened up to include a description, due date, checklist, and more. You can also add colored labels to categorize your cards any way you want. 

So, how can you use this for social media management?

a screenshot of a Trello board used for social media management

We suggest creating a Trello board for each brand or client to keep all of the content and assets organized in the same place. You can add relevant team members, which allows you to collaborate and assign tasks to them. 

There’s not a formula for the perfect Trello board, but there are certain elements that you should definitely include. An effective social media management board is a combination of asset reference, content planning, and workflow management.

Asset Reference

screenshot of color hex codes

Create a list for all the brand assets used to create social media graphics and posts. This could include logos, fonts, colors, and hashtags. Having this all in one place ensures brand consistency across all designs, regardless of who is creating the content. Any team member needing these assets can download and use them wherever they’re accessing the board.

Trello even has this cool feature when you include hex codes, so you find the exact color you need. 

Content Planning

This is the most important aspect of a social media management Trello board. Setting up lists to help you plan and organize your posts will ensure you have a solid content strategy and schedule. Of course, this can be set up and arranged in a way that works best for your team, but here’s what works for us:

1. Create a list for general content planning. Each card on this list is an idea for a social post. You can include some initial thoughts on copy, a checklist for what needs to be done for the post, and labels for which channels it will be posted on. If you’re posting a piece of website content like a blog post, you can include the link in the card as well.

2. Create a list for each social media platform the brand uses. The cards you created in the planning list can be copied into the corresponding channel list. There, you can adjust copy and upload specific graphics to ensure each post is optimized for whichever channel it will be posted on.

screenshot of content planning trello lists

3. Assign due dates for each post, and utilize the calendar power-up to get a month or week-long view of your social media content plan.

Screenshot of a content calendar in Trello

Workflow Management

Once your posts have been planned and created for each channel, you can move the cards through a workflow as the content is posted. You can assign cards to team members who may need to review or post the content.

gif of clicking and dragging trello card through workflow

Click and drag the posts from their channel lists once they are approved for posting and when they are scheduled or posted. As your team works together to create, plan, and post, you can leave comments for each other for a truly collaborative experience.

In order to keep everything organized, move cards that have been posted into a list for that specific month. As time goes on, you will have a record of everything that has been posted on social media each month of the year.

Whew, that was a lot.

Yeah, we know. But, once you get all your Trello boards set up and start working in them, your social media management game will be next level! You may even start utilizing the platform in other areas of your business or life (we definitely have). You can explore tons of board templates to see the limitless possibilities. 

Social media management is an essential, time-consuming part of any effective marketing strategy. If you need help optimizing your accounts, regularly creating/posting social content, or running ad campaigns, the Big Slate Media social media team would love to help you out!

Other Resources

READ MORE
Big Slate Media Team
Photo-of-the-YouTube-homepage-pulled-up-on-a-computer.jpg

YouTube Channels Getting Us Through Quarantine

Binge culture isn’t just reserved for Netflix and Hulu. It’s just as easy to go down the YouTube rabbit hole and find yourself watching hours and hours of videos. At least, that’s what our team of twenty-somethings is doing a lot of these days. 

During this time of social distancing and working from home, we’ve found ourselves consuming YouTube content like CRAZY, and with 500 hours of content uploaded to YouTube every minute, there’s a lot to watch!

Luckily you don’t have to scour the platform searching for something great to watch. We asked our team for their YouTube channel recommendations – one for professional/creative development and one just for fun (for a nice balance). While this is a great time to brush up on your skills and fuel your creativity, it’s also a time to be entertained, smile and laugh (so we don’t absolutely lose our minds).

So here they are…the YouTube channels helping the BSM team get through quarantine! 

JONATHAN’S PICKS

For Fuel: Peter McKinnon

Peter is a self-taught YouTuber gone big time. His work is incredibly beautiful, and his gear walk-throughs are very thorough and realistic. I get a lot of inspiration from watching his channel. While he’s mainly a photographer, his work and advice translates really well to the film industry. In general, he’s producing what I would call “adventure” or “travel” photography, which can be really uplifting.

For Fun: Film Riot 

I have a slight obsession with this channel. I’ve been a fan for 4-5 years now and have watched these guys truly grow into amazing filmmakers. What I love about this channel is that these guys are like me and my team in that they are out there just figuring it out. They don’t have all the fancy gear; they don’t really have much professional training, yet they are producing really high quality and amazing stuff. Plus, they are hilarious. They are generous with their knowledge and do tons for the film community. I really respect that about them!

LUCAS’S PICKS

For Fuel: Corridor Crew

Your days of wondering “how did they do that in ‘Avengers’?” are gone. This group of extremely talented VFX artists is best known for their “VFX Artists React” videos every week that are jaw-dropping and drool-worthy. They simply watch clips of movies and explain how the effects were done, and they’ve probably talked about your favorite movie. They also do reaction videos on stunts with professional stuntmen and some genre-specific ones, like Bollywood VFX. All of those videos are supplemented with loads of extra content that would take a full page for me to explain, but the bottom line is – if you are a video editing nut, like me, or a cinephile, this page will give you days of giggling and expand your mind to understand the kind of work that goes into movie making these days.

For Fun: Unbox Therapy 

Start your Christmas shopping early or buy something cool for yourself during these hard times. There’s something about watching a gadget be “unboxed” that IS ACTUALLY therapeutic to me, so maybe the name of the channel isn’t bogus… Anyway, this guy has a ton of playlists for the deep pocket “Mr. Moneybags” out there to $5 stocking stuffers that will impress the family. All the stuff is generally tech related, and even if you aren’t interested in buying these things, it’s interesting to see what’s out there that you never knew. Fair warning though – many of these things have built up in my Amazon cart over the years, so beware.

JESS’S PICKS

For Fuel: Katie Steckly

I can’t remember how I stumbled across Katie’s YouTube channel, but I’m so glad I did! Katie Steckly is a creative digital marketing expert, freelance videographer, and YouTube creator. She teaches other creators her best tips, tricks, and hacks for building an authentic community online. So, basically her channel is every content creator’s dream! She covers everything from social media algorithms to posing for Instagram photos, and anything in between. Katie also has a great personality and is super authentic. I highly recommend following her on Instagram and subscribing to her YouTube channel to step up your content game!

For Fun: The Try Guys

Yeah, I’m one of those people who’s obsessed with the Try Guys… You may be familiar with these guys from their days at Buzzfeed, but they have since escaped and created their own independent YouTube channel and video production company. Keith, Ned, Zach and Eugene are four best friends who “try” different things… hence “The Try Guys.” Their channel has produced such hits as “Without A Recipe,” where the guys try to bake various goods without any guidance or instruction, and “Keith Eats the Menu,” in which he eats literally everything off of fast food menus in one sitting. Not only are their videos hilarious, they also cover important topics including health, sexuality, aging and parenthood. If you learn to love these guys as much as I do, I also highly recommend their podcast “The Try Pod.” Their four unique personalities truly create dynamic and funny interactions that’ll keep you watching their videos for hours on end.

SAM’S PICKS

I guarantee there were more negative tweets about the Game of Thrones series finale than there were positive tweets about the previous seasons’ respective finales combined. It’s easy to hate something and pick out what you didn’t like, but sometimes it can be really hard to pinpoint what exactly worked with a movie or show. You might have favorite scenes that you liked because there was a cool action piece or funny line, but a lot of the time you think about something you like in broader terms saying, “It made me happy” or “It made me sad, but in a good way.” 

It can be hard to identify what makes something good, and that’s why I like the YouTube channel “Lessons from the Screenplay.” On this channel, Michael breaks down different screenwriting tricks or qualities that certain screenplays do very well. He breaks down scenes from famous movies and references what was written in the original screenplay. Most of the time he breaks down things that our brain sees and thinks, without us directly recognizing what’s happening. He also does a great job breaking down scenes from a writing technical perspective and highlights easy tricks young screenwriters can do to improve their work (check out the “The Devil Wears Prada” episode for a lesson in opening a script). I highly recommend this channel to anyone who likes movies and specifically writing and wants a full on Masterclass course in screenwriting without paying a subscription fee.

Have you ever wondered how well Margot Robbie or Michael B. Jordan handles hot food? Well you’re in luck because there is an entire YouTube series dedicated to that. “Hot Ones” is the most electric interview-based show on not only Youtube, but TV, podcasts, the Internet, ANYWHERE. “Hot Ones” is the flagship show on the YT channel “First We Feast”. The entire premise of the show is “how well do celebrities handle themselves while eating increasingly hot chicken wings?” 

Each week the show features a new celebrity being interviewed while eating 10 chicken wings that progressively get hotter as the questions are asked. It’s amazing. The hotness of the wings breaks down the PR walls these celebrities have built over the years and causes people to act much more casually and candidly than they ever would on The Tonight Show or Good Morning America. The premise itself is phenomenal, but the show wouldn’t be nearly what it is without its incredibly impressive host/creator Sean Evans. Evans is the best interviewer of all time.

If Jesus Christ appeared and said he’d allow only one person in the entire world to interview him, I’d say, “step aside Larry King, Oprah, Barbara Walters, and Howard Stern. Sean Evans is on his way with 10 smokin’ hot chicken wings.” Sean would ask JC the most entertaining and well-researched questions that you’ve never thought to ask, and I guarantee Jesus would say, “How did you even know that? You do your homework, Sean” while he downed milk and wine to fight off the spiciness and dabbed the sweat from his beautiful brow. Sean would answer very humbly, “Thanks Jesus. We do our best. Be careful around your eyes.”

KATELYNN’S PICKS

For Fuel: SonduckFilm

I spend an unusual amount of time watching After Effects tutorials for fun. It’s strange, and I know that. SonduckFilm is where I go to feed my addiction. The channel offers a wide range of tutorials on After Effects, which are helpful for both beginners and advanced users. The tutorials are easy to follow, and you usually end up with a sick motion graphic piece.

This channel was actually recommended to me by my dad! It is created by two guys who break into abandoned buildings all over the world. The places they go range anywhere from an old power plant to a mildly terrifying asylum. It’s super easy to get caught up in and strangely relaxing.

OTHER RESOURCES

READ MORE
Big Slate Media Team
Big-Slate-Media-ADDY-Awards.jpg

2020 Knoxville ADDY Award Winners

We’ve officially reached Don Draper status… meaning we accepted some advertising awards with an Old Fashioned in hand.

Don Draper from Mad Men drinking and Old Fashioned

Each year, the American Advertising Federation (AAF) facilitates and hosts the ADDY Awards, the world’s largest advertising competition. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types.

The Roaring ADDYs Logo

In February, the entire Big Slate Media team donned their greatest Gatsby attire and freshest flapper accessories to attend the AAF Knoxville 2020 Roaring ADDY Awards at the Mill & Mine in downtown Knoxville. This was the first year we entered work for consideration, and we were thrilled to receive awards for every project we submitted!

We are beyond thankful for the work we get to do with our incredible clients and the team we get to do it with. The ADDY Awards were a great reminder of that, as well as how amazing and supportive the local advertising community is in Knoxville.

Check out our award-winning work:

 

Choose Knoxville – Knoxville Chamber

Choose Knoxville – Knoxville Chamber, Bronze 2020 ADDY Award

Pit Crew

Pit Crew, Bronze 2020 ADDY Award

Knoxville Water Quality – Knoxville Utilities Board

Knoxville Water Quality – Knoxville Utilities Board, Bronze 2020 ADDY Award

Love is All You Need – Childhelp of East Tennessee

Love is All You Need – Childhelp of East Tennessee, Bronze 2020 ADDY Award

The Peaceful Side of the Smokies – Blount Partnership

READ MORE
Big Slate Media Team
Header-Wig-1.png

Best Video Production Company – Knoxville Big Wigs

We feel like the biggest wigs of all after the 2019 Knoxville American Advertising Federation Big Wig Awards.

Our team was incredibly honored to take home THREE Big Wig Awards this year, including Knoxville’s Best Video/Film Production Company. Additionally, our own Jess Gutman was awarded Best Social Media Specialist, and our newest team member Katelynn Oltrogge was awarded Best Intern.

Jess and Katelynn accept our award for Best Video Production Company at the Big Wigs.

Jess and Katelynn accept our award for Best Video Production Company at the Big Wigs.

This tenth-annual affair was a fun chance to connect with other advertising/marketing pros and celebrate the awesome people KILLING IT in our industry and community. The Big Wigs recognize behind-the-scenes advertising ninjas that flat out get. it. done. Printing companies, TV reps, radio reps, media buyers and more are awarded for taking their craft to the next level each year.

Nominations for the AAF Big Wig Awards are accepted from the public, and the top nominees become finalists. Winners are determined by popular vote, and this was the biggest year of voting numbers in Big Wigs history!

We are truly so thankful for this recognition and are grateful for the work we get to do every day with our amazing clients and partners. On behalf of our whole team, thank you so much to everyone who nominated and voted for us! All are welcome to swing by our office to bask in the glory of our new conference room trophies.

photo of three Big Wigs trophies on white background

AAF-Knoxville is the local chapter of the American Advertising Federation (AAF). They work to protect and promote the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. We love being part of this organization and highly recommend getting involved.

P.S. Congratulations to our many friends/partners who were also recognized with Big Wigs this year! You can check out the full list of winners here.

 

READ MORE
Big Slate Media Team
KNOWCONTENT.png

VLOG: 5 WAYS TO BEST UTILIZE INSTAGRAM STORIES

One of the latest and greatest methods for engaging your audience is Instagram stories. 

More than 500 million people are daily active Instagram story viewers. It’s a great way for businesses to increase brand awareness, get on the top of people’s feeds, and drive engagement with their followers.

Stories allow you to connect with people in a more impactful and engaging way, and they help build that trust that makes people want to work with you.

In addition to video production, our company also manages several social media accounts in Knoxville, and we’re excited to share with you our top 5 ways to best utilize Instagram stories for your business. 

Let’s go! 

 

1. Use Them Regularly

Active posting is crucial because the more recent your story is, the more likely the content will appear first on top of someone’s instagram feed. If you’re wondering what types of IG story content works best for businesses, some of our favorites are: 

  • Behind the scenes – show people the inner workings of your business or life; it makes you more relatable
  • Teaser – if something big is coming up, get some hype built up around it by teasing it on your story
  • Polls – helps you learn about your followers, and is one of the primary ways to actually get them to engage with you through stories
  • Questions – a classic Q&A sesh allows your followers to ask you questions about yourself or your business, and  be sure to actively respond to them
  • Go live – this allows you to respond in real time to comments from viewers -nothing is more real than that

2. Encourage Engagement

Iphone with IG poll feature displayedIG stories are a great way for you to interact directly with your loyal followers and gain insights directly from them. Use polls to learn about your audience, whether it be the type of content their looking for from you or their favorite taco place, it’s a great way to engage your followers. 

 

Also, a Q&A session really allows your followers to engage with you as they ask questions about you or your business. You could even go live to respond in real time to their comments or questions.

 

 

3. Run Instagram Story Ads

75% of instagram users take actioniphone with IG ads interface on it – like visiting a website or making a purchase – after looking at an instagram ad. 

You can create story ads directly through the Facebook Ads Manager, or you can use the “promote” button on an existing story post to turn it into an ad (like boosting a Facebook post). 

These allow you to send viewers right to your profile, DM’s or your website. Make sure to use an active visual, like stop-motion, animated text or a regular video to capture the attention of your audience right away as their swiping through stories. This is a great way to get people to a certain webpage if you don’t have that swipe up feature that comes with 10,000 or more followers.

 

 

4. Utilize Instagram Story Highlights on Your Profile

Your Instagram profile is really like a landing page for your brand (business or personal), and using highlights allows your audience to view the content they’re most interested in. It also allows new visitors to your profile to get to know you right away. 

Use highlights to introduce your brand, your product or services, and show what it’s like to work with you. Make your highlight covers cohesive and branded to have a more polished look. We  recommend using Canva, which is a free online design software to create some awesome covers. They even have IG story templates already created that you can adjust to fit your brand.

photo of IG story highlight covers from the Peaceful Side of the Smokies account

Highlight covers on @PeacefulSmokies

5. Don’t Be Too Salesy

You’ll lose followers if you’re constantly using stories to make sales pitches. While you can definitely use them to convert followers to customers, stories are best utilized to show authenticity and create brand trust.

We hope these points gave you some ideas and inspiration on how you can best use Instagram stories for your business. If you ever have any questions about social media management, be sure to slide into our DM’s or contact us here. We’d love to help you out!

READ MORE
Big Slate Media Team
acer-device-digital-marketing-6168.jpg

BSM GUIDE TO SOCIAL MEDIA VIDEO SPECS

Visually engaging content is the best way to attract audiences’ attention and drive brand awareness – in today’s world, that means video. 

Compelling video can be used in a variety of ways across your social media channels, and it’s important to ensure the viewer’s experience is fully optimized. It’s not a one-size-fits-all situation – each platform requires its own unique set of video specs and sizes. 

You shouldn’t have to Google every time you need to create a channel-specific video. 

That’s where we come in. Here are the most important social media video specs you need.

You’re gonna wanna bookmark this. 

FACEBOOK

Facebook offers this as a general rule-of-thumb for optimizing your videos: “Use custom settings when you export your video: With editing software like Final Cut Pro, Avid or iMovie, we recommend you try H.264 video with AAC audio in MOV or MP4 format, an aspect ratio no larger than 1280px wide and divisible by 16px, a frame rate at or below 30fps and stereo audio with a sample rate of 44,100hz.

Upload the highest resolution video available that meets file size and ratio limits.

aspect ratio guide for Facebook

from Facebook

Facebook Feed Video

  • Recommended dimensions: 1280 x 720
  • Minimum width: 600 pixels (length depends on aspect ratio)
  • Aspect ratios: 16:9 (landscape), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 120 minutes

Desktop News Feed Link Video Ads (Landscape, Square & Right Column)

  • Recommended dimensions: 1280 x 720
  • Minimum dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  • Aspect ratios: Landscape is 16:9 | Square is 1:1 
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 240 minutes

In-Stream Video Ads

  • Recommended dimensions: 1280 x 720
  • Minimum dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  • Aspect ratio: 16:9 recommended
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Video length: 5 – 15 seconds

Facebook Stories (& Story Ads)

  • Minimum dimensions: 500 x 500 
  • Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 15 seconds

Facebook Cover Video

  • Recommended dimensions: 820 x 462 (min. 820 x 312)
  • Required length: 20 – 90 seconds

Sources: 

INSTAGRAM

Like Facebook, Instagram’s recommendations are similar and you’re urged to use the highest video resolution possible.

aspect ratio chart for instagram

from YouTube channel Javier Mercedes

Instagram In-Feed Video (& Video Ads)

  • Recommended dimensions: 1920 x 1080; 1080 x 1080; 1080 x 1350
  • Minimum resolution: 600 x 315 (1.9:1 landscape); 600 x 600 (square); 600 by 750 (vertical)
  • Aspect ratios: 16:9, 1:1, 4:5 (& 1.91:1)
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 60 seconds

Instagram Stories (& Story Ads)

  • Recommended dimensions: 1080 x 1920
  • Minimum dimensions: 600 x 1067
  • Aspect ratio: 9:16 (and 16:9 to 4:5)
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 15 seconds

(Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the profile icon or call-to-action.

Instagram TV (IGTV) 

  • Recommended dimensions: 1080 x 1920
  • Minimum resolution: 720
  • Aspect ratio: 9:16 (and 16:9)
  • Max file size: 10 minutes or less is 650MB. Up to 60 minutes is 3.6GB. 
  • Recommended video formats: .MP4
  • Max video length: 15 seconds to 10 minutes (Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.) 
  • Recommended cover photo size: 420 x 654 (1:1.55 ratio)

Sources: 

YOUTUBE

Youtube video sizes graphic

from learn.g2.com

Video Player (Standard YouTube Video)

  • Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
  • Minimum dimension: 426 x 240
  • Max dimension: 3840 x 2160
  • Aspect ratio: 16:9 (auto adds pillarboxing if 4:3)
  • Max file size: 128GB or 12 hours, whichever is less
  • Video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • Max video length: 12 hours

YouTube Video Ads

Ads follow the same dimensions as the non-ad videos, but differ in video length

  • Skippable video ads: maximum length of 12 hours, skippable after 5 seconds
  • Unskippable video ads: max length of 15, 20 or 30 seconds
  • Mid-roll video ads: minimum length of 30 seconds
  • Bumper video ads: maximum length of 6 seconds

Sources: 

TWITTER

graphic of computer and mobile twitter video dimensions

from Zubtitle

Twitter Landscape & Portrait Videos (& Video Ads) 

  • Landscape recommended dimensions: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate)
  • Portrait recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)
  • Minimum dimensions: 32 x 32
  • Maximum dimensions: 1280 x 1024
  • Aspect ratios: 1:2.39 to 2.39:1
  • Max file size: 512MB
  • Recommended video formats: .MP4 for web and .MOV for mobile
  • Max video length: 140 seconds

Sources: 

SNAPCHAT

snapchat longform video specs listed on phone

from SocialPilot

Snapchat 10-Second Video Ads

  • Recommended dimensions: 1080 x 1920
  • Aspect ratio: 9:16
  • Max file size: 32MB
  • Video formats: .MP4 and .MOV
  • Max video length:  3 – 10 seconds

Long-Form Video Ads

  • Recommended dimensions: 1080 x 1920
  • Aspect ratios: 9:16 or 16:9
  • Max file size: 1GB
  • Video formats: .MP4 and .MOV.
  • Minimum video length: 15 seconds (no max)

Sources: 

LINKEDIN

photo of three phones displaying Linkedin videos

from eDigital agency

Shared Video

  • Maximum size: 4,096 x 2,304 
  • Minimum size: 256 x 144 
  • Aspect ratio: 1:2.4 to 2.4:1
  • Max file size: 5GB
  • Video formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM
  • Minimum video length: 3 seconds (max: 10 minutes)

 

Video Ads

  • Required dimensions: 480 x 360 (360p), 640 x 360 (360p wide), 640 x 480 (480p), 960 x 720 (720p), 1280 x 720 (720p wide), 1440 x 1080 (1080p), 1920 x 1080 (1080p wide)
  • Maximum file size: 200 MB
  • Video format: .MP4
  • Max video length: 30 minutes (LinkedIn’s guidelines state most ads perform best at around 15 seconds)

Sources: 

PINTEREST

aspect ratios of Pinterest videos on a phone

from Pinterest

Shared Video (& Video Ads)

  • Recommended dimensions: 600 x 600 (square); 600 x 900 (vertical)
  • Minimum video resolution: 240p
  • Aspect ratios: 1:1 & 9:16
  • Portrait recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)
  • Max file size: 2GB
  • Video formats: .MP4 and .MOV
  • Max video length: 30 minutes

Sources: 

READ MORE
Big Slate Media Team
EVENT-MARKETING_VLOG.png

VLOG: TIPS & TRICKS FOR MARKETING YOUR EVENT

Some of the work we enjoy most is helping our partners out with their incredible events! From elegant award galas, to multi-day, action-packed music festivals, to educational conferences and seminars – we love diving into event social media marketing and video production. 

There’s never a one-size-fits-all approach when it comes to marketing strategy, but we wanted to share some of our basic tips and tricks for creating some buzz around your next event.

Here’s the vlog with Lucas to get things going: 

PRE-EVENT MARKETING

You gotta pay to play on social media to get noticed. Run ads on channels your target audience uses – we recommend Facebook, Instagram and YouTube. These can be general ads that simply provide event details, or a video ad with sponsor interviews, a hype promo video or ticket giveaways. If we’ve learned anything about pre-event social media marketing is that people LOVE free stuff. 

Seriously, they go nuts. 

The integration between Facebook and Instagram makes it super easy to manage your marketing budget and content for both platforms in one place – the Facebook Ads Manager. You can create custom or Look-Alike audiences to target the exact people you want at your event. 

If this is a first-time event without any prior video footage available, don’t worry! It’s still possible to create an awesome promo video with stock footage, animation or interviews with your talent or emcee. Just be sure to snag some video at the event for next year’s promotion.

 

 

DURING THE EVENT

The most important part of live event coverage is actively engaging with your attendees on social media and making people at home wish theywere there! 

Go live on Facebook or YouTube, get some shots of people having a great time and post it on your Instagram story and comment on posts about your event. Also, make sure your event uses a singular, memorable hashtag for all posts, and encourage others to use it as well. This provides you with user-generated content to repost, and increased engagement will ensure your hashtag is more visible on people’s feeds. 

Check out this Instagram highlight from one of our most recent events, Brimstone White Knuckle, to see some of the live event social coverage. 

white knuckle logo

 

OTHER RESOURCES

A great way to thank your sponsors and showcase your successful event is to create a recap video to post on all your social channels. These are some of our favorite videos we get to create because we’re able to share some incredible experiences and show off just how awesome our partners are. 

Recap videos can also be easily reworked to make a promotional video for the next event. That’s some great double-dippin’ for all the video footage you capture. 

If you’re working on a shoestring marketing budget and have to choose between pre-event coverage or a post-event recap video, we recommend focusing on pre-event marketing (especially for the first year) – because you want people to actually show up, right? 

Here’s the recap video for the Brimstone White Knuckle event mentioned above! 

 

If you’re planning your next event and need some help with social media strategy or video marketing, give us a call! We’d love to offer suggestions and partner with you.

OTHER RESOURCES

READ MORE
Big Slate Media Team
portrait-of-a-woman-at-desk-with-laptop-hand-at-PY5UXG3.jpg

Why Your Lame “Happy Thursday” Facebook Post is Annoying

We’ve all seen it.

The obligatory “post just to post.”

While that may be something your aunt Jene posts each week, it’s definitely not something your potential customers want to hear from your business Facebook page.

People are constantly bombarded with information and content, especially on social media, and small businesses have to cut through the noise to be heard. This means sharing valuable content – information customers want or need to see – not just posting “Happy Thursday” to have a post that day.

There’s a common misconception that it’s better to post something – anything – than to not post at all. However, this lack of strategic planning and messaging can negatively affect engagement and cause customers to hit “unfollow”… or even worse “unlike.”

We know it can feel daunting for small businesses to take time to develop a social media strategy, especially without a marketing budget or designated staff member. Most of the time social media is simply tacked on to someone’s existing personnel duties.

Does that sound like you? We’re here to help you lay a foundation for a solid social media strategy to stop those lame “Happy Thursday” Facebook posts.

Here are three elements to consider before your next post:

Relevancy

Stay relevant to your brand, industry and target audience. When potential customers look at your social media channels, they want to see content that matters to them at that time. This means staying up-to-date on the latest trends and news in your industry, as well as providing your followers with unique, original content. As soon as you’re not telling people what they want or need to hear, they will disengage.

Think about going to a party. Do you want to chat up a boring, self-promoting person the whole time or someone that truly engages and talks about subjects that matter to you? That’s exactly how your social media audiences feel.  

Also, consider partnering with a brand ambassador or social media influencer that is relevant to your business and industry. A strategic social media partnership can increase your brand’s relevance and audience engagement.  

Authenticity

Be authentic. Stay true to your brand and don’t try to be something you’re not. Your customers will be the first to notice when your messaging doesn’t reinforce your brand identity.

While it’s important to share information about an upcoming discount or sale or to highlight a featured product or service, your audience wants to connect with your brand. Share pictures of the office pet, a recent holiday party or staff members out at lunch. This type of content carries much weight, as it allows your audience to see your personality. It also performs much better organically.

Fifteen members of the Forbes Agency Council recently shared some tips for staying authentic in branding and marketing. Check it out!

Consistency

You need to be posting often, in a voice that is consistent with your other marketing platforms (website, blog, emails, etc.).

We’re not saying to post every day; [refer to the annoying Facebook post at the top of this page to see what happens when businesses try to post every day without a plan] however, you need to be engaging with your audience on a regular basis. If you go radio silent, you won’t stay top-of-mind with your customers. Consider using a social media management tool to schedule posts in advance and to keep track of engagement.

It’s also imperative to remain consistent in your tone of voice and messaging across all social media channels. Even if you have multiple staff members managing your accounts, your customers shouldn’t be able to tell. A strong plan and internal communication are key.

Now What?

These three elements lay the basic foundation for a solid social media strategy, and they can be implemented right away. Relevancy attracts customers to your business, while authenticity and consistency keep them interested and engaged.

Certain aspects of social media management are difficult – building ad audiences, creating an engaging ad, selecting demographics and ad spends can be hard for small businesses to maneuver – but what’s NOT difficult is being yourself and putting some thought and planning behind this free marketing tool.

So, set up a meeting or brainstorming session in your office. Audit your competitors to see what works for them. Consider working with a professional agency* to help you. Start building your brand’s social media strategy today – and thwart all those lame “Happy Thursday” Facebook posts.

*shameless plug

READ MORE
Big Slate Media Team
media-998990_960_720.jpg

Facebook Advertising Updates: What You Need to Know

Detailed. User-Friendly. Cost Effective. Facebook advertising is widely considered the method for getting the best bang for your buck when promoting your business – with more than two billion monthly Facebook users and 500 million daily users on Instagram (they’re integrated for seamless advertising on both channels). However, this powerful marketing tool looks a bit different than it did just six months ago.

Whether you’ve been advertising on Facebook for years or you’re a beginner just getting your feet wet with Facebook ads, there are some recent updates to the platform you should be aware of as you move forward.

The Removal of “Partner Categories”

Launched in 2013, the Partner Categories feature enabled Facebook advertisers to further refine ad targeting with big data from partners like Acxiom and Epsilon. This detailed targeting included offline demographic and behavioral information previously unavailable to small business owners, like homeownership and purchase history. It was considered a great option for businesses without access to customer data to create their own custom audiences, but it left Facebook users feeling vulnerable and that their privacy had been violated.

This feature is currently being phased out permanently. Last month, Partner Categories were no longer available in advertising campaign creation, editing or duplication. On October 1, 2018, no advertising campaigns will deliver to previous Partner Categories.

Why the change?  Two main reasons:

  1. General Data Protection Regulation (GDPR) – the primary law in the European Union regulating how companies protect citizens’ personal data – went into effect this past spring.
  2. Also this past spring, you may recall seeing negative press about Facebook mishandling third-party data during the Cambridge Analytica scandal. At least, you remember the birth of the “Mark Zuckerberg is a robot” memes.

What now? Utilize your existing data. Upload your current customer list to Facebook to create a Custom Audience, and use that data to create Lookalike Audiences (which will target people similar to your current customers). You can also still target based on other data Facebook collects for its Core Audiences – which reach people based on certain demographics, location, interests and behaviors. Learn more about Facebook ad targeting here.

 

The Elimination of 5,000 Ad Targeting Options

Another big change in Facebook advertising includes the removal of 5,000 targeting options from its custom audience tools. This update was made to prevent discriminatory advertisements from running on the platform. In a recent blog post, Facebook said:

We’re committed to protecting people from discriminatory advertising on our platforms. That’s why we’re removing over 5,000 targeting options to help prevent misuse. While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.

Why the change? The U.S. Department of Housing and Urban Development filed a complaint against Facebook last month for allowing discrimination in targeted ads related to housing.

For example, the complaint states: “Facebook enables advertisers to discriminate based on national origin by not showing ads to users whom Facebook categorizes as interested in ‘Latin America,’ ‘Southeast Asia,’ ‘China,’ ‘Honduras,’ ‘Somalia,’ ‘the Hispanic National Bar Association’ or ‘Mundo Hispanico.’” It also says that Facebook advertisers could discriminate based on sex, disability, familial status, religion, and race and color.

This was allowing advertisers to violate the Fair Housing Act, which prohibits the discrimination of potential renters or homebuyers by landlords and sellers.

What now? More than 5,000 targeting options are being removed to prevent misuse. Also, while Facebook has previously required advertisers offering housing, employment or credit ads to certify compliance with its non-discrimination policy, the new certification will roll out to all U.S. advertisers via the Ad Manager tool. The company stated:

Advertisers will be required to complete this certification in order to continue advertising on Facebook. We’ve designed this education in consultation with outside experts to underscore the difference between acceptable ad targeting and ad discrimination.

Facebook may have more updates in the coming months as they continue to refine their tools. We’ll be sure to share any other major changes, so stay tuned!

Need help with your Facebook advertising campaigns? Let us know!

READ MORE
Big Slate Media Team
audience-backlit-band-154147.jpg

A 6 Step Plan to Event Management Social Media Success

Our event clients generally have one thing in common: they have a lot on their plates. Events take time, energy, and there is usually a smorgasbord of moving pieces. Many times, we have filled the role of creating engaging social media content and then managing these social avenues for the duration of the event. Social media is such a useful tool for your events. It affords an exciting build-up, live interaction with customers, a platform for effective promotional deliverability, meaningful follow-up with your audience, and educating insights.

Our events come in all shapes and sizes, but the approach is always the same. No matter the size of your event, here are 6 steps to make sure your social media brings life and money to it. And all of these steps are useful whether you are spending money on social media ads or just running an organic campaign for your event.

(According to 857 event managers)

Oh, wait, before you get there…

Before you ever set foot on the social terrain, till the fields first. Figure out your audience and what social media platforms to use. Your audience is unique, so define it. Then, find out where those customers are. How are you engaging with them now? If you’re not, find out where they are. Possibly research other events similar to yours and explore how those events reach their audience. Once you’ve smoothed out the soil, then you’re ready to strategize.

 

[Pre-event Steps]

STEP 1: Timeline and Budget

A good place to start is with the timeline. We recommend a couple weeks to a month before the event, but honestly, the earlier the better. It’s ok if you are posting before then obviously, this will just be the real diving board that springs your hype train into action. The length and frequency of your event may change this as well.

Then, how much are you willing to spend? Speakers, performers, caterers, venues and staff are all important, but getting people there is how you will make money, so set a budget. When it comes to boosting posts for events – which we always recommend – the more you spend the more you reach. A budget with wiggle room is a healthy budget. In the end, you get what you give.

 

STEP 2: The Set-Up

This step will help you so much in the long run. It’s like leg day. Don’t skip it. Get your social avenues ready. With Facebook and Instagram, make sure you set up Facebook Pixel and Business Manager. These will help you see tracked results. Set up the main page on platforms you will advertise on with fluidity. Each page should look virtually the same unless they have different goals. You want people on LinkedIn to be able to visit the Facebook page and not feel lost. Check ticket and website links, descriptions of events, important details, etc.

Another crucial part of this set-up is getting drafted posts ready for any emergencies you might have. Have a rainout post ready, a time change post ready, any other emergency plans, and definitely, definitely, definitely set up an instant reply in the direct message field. Lead people to your website for the main hub of info. This will cut down on time spent answering mundane “what time are you open” questions. The “Set-Up” step is commonly overlooked, but I promise, it will keep you from ripping hair out later.

 

STEP 3: Generate and Organize Content

This is where you get to use those creativity skills. Make some written content ready to publish. Think of unique ways to interact with users via polls, promotions or a fun video. This is the time to create any content, including pictures and videos that you might need. Make a mark next to the ones you think are exceptional and consider boosting those. When you have all this, put it in one, organized place, like Google Drive, Dropbox or a hard drive.

The written content needs to be kept somewhere safe for STEP 4, but physically creating it is where you make your money. Good, quality content is a must in any marketing effort, but especially in social media. Social media is the pilgrimage of short attention spans, so make your content good and true to your brand. Some of the best content we’ve found builds attention through giveaways. Everyone loves free stuff. Need post ideas?

 

STEP 4: Schedule

Pronounced “shed-jewel,” this is paired nicely with STEP 3. After you have organized photos, videos, gifs, etc. that you will use, schedule the posts you know you will have for your entire campaign. This is optional if you have the manpower necessary to do it on the spot or week-to-week, but we have found that when you can hash it out in a few hours, you are more likely to be creative than if you had to cram three new posts in at 9 AM one morning.

We have created our own Google doc that we put the copy in, a link to the picture or video for that post, a time stamp, and the amount we will boost it for. This is the most streamlined solution we have found. We can copy and paste it over to the platforms in an hour or two. It also allows us to be transparent with clients, getting to show them every post before any take place. This can be mundane work, but it pays off when you don’t have to post day-to-day. Here are some awesome scheduling apps.

 

[During-event Steps]

STEP 5: Engage

There is no such thing as off-time in social media management during events. Interaction with customers during events can be just as important for your brand as anything else. It’s a wonderful avenue for timely updates, news on the event, or calls to a specific part of the event. This can be one of the biggest hassles for an event manager as well.

Every major social platform now has ways to generate live content, which is a huge added bonus for events that use social. You can update people creatively, and it’s a sure-fire way to draw attention to something. Everyone who likes your page or follows you will get a mobile notification about you going live. This is something that is commonly overlooked, but we love offering it to clients as a unique engagement point.

Last, it’s important to be checking the comments on your posts daily and filtering negative comments, responding to poor reviews, and getting excited with people. This type of engagement is what could separate you from the competition. People love when brands interact with them. Wendy’s twitter account is the perfect example. They started interacting with comments often and grew in popularity tremendously. But, you probably shouldn’t roast people as much as them…

STEP 6: Analyze and Correct

We keep an extremely close eye on the accounts we manage. Treat it like your baby. Each day we are looking at interactions and comments, pinpointing hot areas of engagement both with content and geographically. These highly important analytics can help you narrow down the good versus the bad content and also expose under-marketed groups in your strategy. If you use Facebook, integrating Facebook Pixel can be a great way to denote how clicks are getting from Facebook to your site.

From a timeliness standpoint, we operate at a weekly report and then post-event report. This allows Facebook’s algorithm with ads and general posts to take effect each week before we make adjustments and after the event, we can make notes on what to change for the next year. Make notes. If you are like us, you won’t remember all of it without having it written down.

 

SO WHAT? 

Some event managers like to take on the task of social media and feel they have the capability to do it well. That’s awesome. Some understand the value of social media in marketing their event but are simply too busy to give it the attention it deserves. So, they outsource it to an agency or someone on their team. That’s awesome too. Bottom line is that social media can boost an event tremendously. It can be the Big Mac sauce that draws people in, or it can be the thorn in your side that never gets the attention it should.

If you choose to take on the task at hand for your event, recognize the vast opportunity it has to bring valuable customers to you and positively impact your brand. If you feel overwhelmed by the idea, that’s why companies like us exist. We love taking on new challenges and showing event managers what social media can do for them. It’s fun, it’s exciting, it’s important, and it’s the real “foot-soldier” type work we love to do. Give us a call and we’ll help grow your event! – 865.291.0005

Check out one of our event social media clients – The Charlotte Fair

A story from social media coverage at Brimstone Paragon

Our Social Media Services

READ MORE
Big Slate Media Team